Motoswap
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challenge
Motoswap's goal was to become the reference DEX in the OP_NET ecosystem while making Bitcoin DeFi actually feel approachable. To achieve this, they built an entire NFT collection with a long-term roadmap and real advantages for holders and the community. So we created a brand identity through Motocats that could rally people around Bitcoin-native DeFi—not just serve as infrastructure, but become a movement.
results
Motocat Racing Club with a 10,000 NFT supply sold out day one, creating a recognizable mascot brand for Bitcoin DeFi. The design system and marketing established clear differentiation while the illustrations and social content built real community engagement.
Built a complete visual identity that put community at the center. From the NFT collection design to the dashboard interface. Created illustrations and social content that didn't just explain OP_NET, but gave the community something to rally behind.
The Motocats marketing campaign mixed racing vibes with cat memes, creating genuine engagement rather than just hype. Proving that the brand resonated. Everything from the DEX to the NFTs worked together to make people feel part of something bigger, technical credibility with real community energy.
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